DSP (demand-side platform)

dsp

Advertisers use a DSP to bid on ad spaces in various ad exchanges. Within the software platform, values can be set to optimize ad purchasing.

Examples of DSPs include AppNexus, Google DoubleClick Bid Manager, and Adobe Media Optimizer.

  • X icon
  • Linkedin icon
  • Email icon
Seeing Is Believing
Moustique Special Anniversary Offer