‘An effective media plan is one that ensures the right audience is exposed to the right message at the right time and with the right frequency.’

This principle remains valid, even in a world that is rapidly digitizing, where AI-driven analyses and stricter privacy regulations bring both challenges and opportunities. However, in practice, the challenge often lies in the word ‘right.’

Where is your target audience located, what do they do, how does their day unfold, and what motivates them to choose your product? Understanding their customer journey and identifying the most effective media channels require deep insights into reach and possibilities.

At the request of the market, we created this whitepaper to explain the changes in media planning and how they align with current trends. Retriever collects all data on media opportunities and is therefore closely involved in these developments. With the extensive retrievermedia.be database, media planners can quickly and easily find the best options.

The foundational steps of media planning are clearly outlined in this whitepaper. Would you like to optimize your media planning and stay ahead of the latest trends and are you a media planner at an agency or a media manager at a brand? You can request the 8-page hard-copy whitepaper free of charge via info@retrievermedia.be. Please provide your full name, job title, company, and business address, and we will send it to you.

On 28 October 2024, Mediafin expanded its audio offering with a brand new text-to-speech functionality: ‘Luistertijd’ for De Tijd and ‘Articles à écouter’ for L'Echo.

This allow readers to listen to selected news articles in audio format on a daily basis. The innovation converts written text into spoken audio and responds to the growing demand for audio content. Coincidentally, it provides a valuable addition to the existing podcast offer.

Every working day at 4 pm, the editors select the most important stories, made available via tijd.be, lecho.be, CarPlay and the apps of De Tijd | L'Echo. Until the end of 2024, the audio stories will be free to both subscribers and non-subscribers.

Trustmedia, Mediafin's saleshouse, is offering exclusive sponsorship opportunities for this text-to-speech functionality. As with the podcasts ‘The 7’ and ‘Le Brief’, companies can exclusively sponsor the service on a monthly basis. Partner Bank Van Breda kicked off with a sponsorship deal until the end of December 2024.

All info on Retrievermedia.be

On 18 November, RTL Belgium launched a new television channel in the south of the country, RTL district.

The new channel focuses on the world of crime, law and order. Through true crime programmes, top police series and the most extreme emergencies, it seeks to appeal to all lovers of crime stories and exciting investigations with both homegrown and international productions.

With seven hours of new content daily, RTL district can be viewed live on RTL Play and across all major TV operators. The channel is set up as a ‘city under permanent tension’, with each programme block representing a specific city district (Les liens du sang, Les gardiens de la loi, Affaires urgentes, Les maîtres du crime, etc.).

RTL district thus responds to the growing demand for crime-related content, strengthening RTL Belgium's position on top of its existing offer of channels, such as RTL-TVI, RTL Club and RTL Plug.

All info on Retrievermedia.be

From 3 December 2024, Transfer Media will be Comedy Central FR’s advertising sales house for southern Belgium. With this addition, Transfer Media further expands its partnership with Paramount, as it already manages brands such as MTV, Nick Jr. and Nickelodeon for the leading media and entertainment company.

Comedy Central FR targets a young adult audience and offers a mix of popular programmes such as South Park, Frasier and The King of Queens. The channel is available on television and online, bringing culturally relevant and humorous content that ties in with everyday life.

With this expansion, Transfer Media also strengthens its position as a sales house in the French-speaking market.

All info on Retrievermedia.be

Publisher Thema Media is expanding the number of editions in the province of Flemish Brabant from 5 to 15, thus increasing Passe-Partout’s reach. Consequently, the expansion offers advertisers more opportunities to spread their message locally and in a targeted way. Previously bundled regions, such as Leuven and Lubbeek, each get their own edition with specific edition codes. The distribution zones have also been adjusted to ensure targeted coverage.

With this new regional format, Thema Media is responding to the growing demand for personalised communication and targeted visibility, in line with the local identity of each edition. Most editions are published monthly.

For a detailed overview, consult the publisher's rate card or visit Retrievermedia.be. There, media planners will find the necessary information on distribution maps, publication schedules and advertising opportunities.

The quarterly magazine Automation Magazine, published by the Belgian professional association InduMotion, is introducing a low-threshold print and online recruitment platform for technical specialists.

Automation Magazine (AM) has been active for more than 50 years and is the reference for information on drive technology and industrial automation. Where previously one could also post vacancies in the AM network, the launch of AM-Vacatures ensures that, within a hard-to-reach target group, each edition reaches 40,000 highly educated technical profiles in one fell swoop.

On top of the reach, however, AM-Vacatures now also offers increased ease of use within a fixed concept, so that employers and HR professionals can easily take matters in hand without needlessly burdening the advertising department. Companies only need to supply their logo, company profile, vacancy text, URL and contact details. AM-Vacatures’ team then provides the layout free of charge, including a QR code and a link to the company website.

Advertising recruitment is managed by Peter de Vester of Moïzo: for 1,430 euros, up to 3 vacancies (a quarter page) appear in the magazine, and for 2,470 euros, up to 7 vacancies (half a page). The vacancies are also included in the weekly online newsletter, which targets 7,000 subscribers, and on the website, which welcomes over 30,000 visitors every month. The first vacancies can be included in the December edition of Automation Magazine as early as 11 December.

From January 2025, Voka Tribune will be called Voka Magazine. This name change will be accompanied by a completely revamped look and feel.

More than ever, Voka's member magazine wants to profile itself as a galvanizing luxury magazine for top entrepreneurs. To this end, it wants to bring memorable stories that go straight to the heads and hearts of this high-level target group. Twice a year, Voka Magazine wants to inspire its readers through a personal insight into the ambitions and life lessons of key figures from the Flemish business world. Concurrently, it will be given a brand new graphic identity, larded with photography revealing the person behind the entrepreneur.

In this way, Voka Magazine seeks to become even more the reference for CEOs and business leaders who, despite their busy schedules, are eager to immerse themselves in exclusive, highly relevant content.

The publication dates will not budge: in 2025, Voka Magazine will be published on 6 January and 1 September, with a circulation of 23,000 copies.

All info on Retrievermedia.be

The latest results of the CIM RAM survey for the period May-August 2024, regarding the average daily audiences of radio stations in Flanders and Wallonia, have been made available. These figures have been uploaded to the Retriever database.

A Retriever analysis of the CIM RAM figures for the past year reveals the stability of the principal channels in Flanders. Radio 2 (VRT) remains the biggest in terms of average daily reach, while Radio 1 (VRT) shows a positive trend, with a steady increase in the number of listeners. Having experienced some fluctuations throughout the year, Qmusic nevertheless remains a strong platform. Declining trends registered by some youth stations suggest that this audience may be turning to other channels or formats, such as digital options and streaming.

In Wallonia, the main channels also prove to be stable. Nostalgie (FR), VivaCité and Radio Contact remain the main players, with slight fluctuations in daily reach. Nostalgie (FR) maintains its dominant position despite a slight decline, while VivaCité remains almost stable. Radio Contact shows some variation, but retains a solid market share.

Detailed results are available on the CIM website.

To better serve the Luxembourg market, Paperjam has introduced a bilingual strategy on July 8. Content is now available in both French and English, online and in newsletters, aiming to reach a broad audience in Luxembourg and surrounding regions. Since 2023, Delano.lu has been the voice of Luxembourg’s financial and expat communities, and it continues to develop as an essential platform within the Paperjam+Delano ecosystem, offering insights into politics, finance, business, community, and lifestyle.

As a result of these changes, the Delano magazine will cease to exist as an independent publication from the beginning of 2025 onwards. Key sections such as the Investors Guide and Expat Guide will be integrated into Paperjam as regular supplements. The English editorial team will continue covering financial news as part of the bilingual strategy. Interviews and conversations will appear in their original language in the print edition to preserve authenticity and provide a genuine reading experience.

The Paperjam+Delano Business Club will be relaunched as the Paperjam Club, and the renewed business guide will be named Paperjam Bible. Paperjam Next, a platform dedicated to social media, will distribute content via TikTok and Instagram to reach a young professional audience.

Antwerp publisher and saleshouse INK bv is launching a magazine for wealthy gourmets, Culinart.

The title, which will appear twice a year, will have a circulation of 10,000 copies. These will be distributed via a hundred or so carefully selected distribution points throughout Flanders: starred restaurants, Gault Millau restaurants with more than 15 points, and golf clubs. The 2025 issues will be released in June and in November.

A 1/1 full colour page costs € 1,825.

All info on Retrievermedia.be

Primetime Regie, which is part of Leuven-based Primetime Group nv, is the new saleshouse for Bruid & Bruidegom Magazine and its accompanying website, bruidenbruidegom.be. Advertising sales were previously in the hands of defunct Publicarto, after which publisher Bruidmedia BV briefly took the reins.

Bruid & Bruidegom Magazine focuses on brides and bridal couples who are organising their wedding. It is published four times a year in a circulation of 12,000 copies. The cost for 1/1 page f.c. is 2,505 euros; it will remain so in 2025. The website attracts 1,700 visitors a month.

All info at Retrievermedia.be.

On 1 September, Drukkerij Grafico has added two new door-to-door titles to its offering: Dommelpost (Pelt) and De Printer (Hamont-Achel en Bocholt).

Both advertising magazines are aimed at readers who do not want to miss the actions of entrepreneurs in their region. Together with the existing magazines ‘t Grafiekje and Afrit31, the four titles have a total reach of 50,000 readers.

All possibilities can also be found at Retrievermedia.be.

Bpost is widening its advertising offer within its extensive network of post offices, with options for digital screens and counter displays for leaflets. Consequently, the company, which generates more than 32 million contact moments a year, now offers a wider range of options to reach a diverse audience.

Digital screens have been installed in the waiting areas of more than 430 post offices. In 82% of the offices and during office hours, including Saturday mornings, a 15 second commercial is shown in a continuous loop every 2 minutes. A two-week national campaign on these screens costs € 26,311, with lower rates for specific regions such as Flanders, Wallonia or Brussels.

Advertisers can also opt for counter displays allowing them to place leaflets and brochures in more than 650 post offices. Such a national campaign, with displays on about 1,049 counters, costs € 31,470 for a fortnight. Regional adaptations are possible at different rates.

Both forms of advertising require a minimum spend of € 1,000. Due to their strategic placement and the possibility of geotargeting, they offer a wide and diverse reach.

All info at Retrievermedia.be.

Following the success of the Flair Social First Pack, Roularta is expanding its Social First Packs with three new title combinations: Knack/Le Vif Weekend, Libelle Lekker/Les Délices de Femmes d'Aujourd'hui, and Feeling/Gael. Advertisers can now run cross-media campaigns across all platforms (social, online, and print) of these media brands, which are perfectly aligned with their target audience. These ready-to-use packs offer more impact and interaction.

The packs provide an attractive discount of 45% to 50% on the total gross media value, with additional production costs of €4,500 per campaign, including video, online, and print.

At the beginning of September, Roularta Media Group introduced the new daily podcasts Z sur7 and Z 7op7 from Trends Canal Z/Kanaal Z. The podcasts cover economic news and provide updates on the stock markets, all presented by expert analysts. They are available on platforms such as Spotify, Apple Podcasts, and YouTube. This initiative allows Roularta Media Group to attract a broader and, most importantly, younger audience.

The launch of these podcasts is part of Roularta Media Group's broader strategy to diversify its audiovisual offerings in order to reach younger audiences through Canal Z/Kanaal Z and Trends-Tendances/Trends. Currently, 54.9% of listeners of these brands are under 35 years old, and 24.3% are even under 28 years old. Advertisers can purchase advertising space in these podcasts on a monthly basis. The cost is 50,000 euros per month, including production costs and VAT.

The first podcast is already online. Enjoy listening!

From Monday 2 September, MNM will be completely redesigned: a new logo and matching house style, a new baseline, new programmes and a broader positioning aimed at more than just young people. Concurrently, VRT's youngest radio station will be more in line with the recent makeover of the VRT family and MNM will be able to continue to evolve in the digital world.

The public broadcaster's rebranding of MNM came about in collaboration with the renowned international agency Saffron. The new house style will be seen on all platforms: VRT MAX, DAB+, Instagram, etc. The new logo stands out for its bright colours and rounded shapes, an inflated ‘M’ making it instantly recognisable.

The new look and listen is accompanied by a replacement of the iconic ‘Music and more’ baseline with ‘Make Life Sing’. The aim, after all, is to make listeners' lives a little better, more fun and joyful every day while broadcasting the biggest hits and a mix of entertainment and everyone's small and big stories. That is what the revamped morning and evening programmes will help ensure. In De MNM Ochtendshow, Sander Gillis, Maureen Vanherberghen and Imane Boudadi take the lead; in the evening, Kawtar Ehlalouch welcomes everyone to Club Kawtar. Except on Fridays, when Manu Van Acker and Charlotte Sieben animate De Vrijdag is van Ons.

Finally, MNM also teems with new initiatives. For instance, during the expensive month of September, a lot of listeners' (school, dorm, sports club and other) bills will be paid for a fortnight.

Starting October 1, BBC First will continue the commercialization of its Flemish TV channel in partnership with Transfer Media as its new partner. With this addition, Transfer Media further expands its already impressive TV portfolio. BBC First, known for its British drama and crime series, seamlessly fits with the other thematic channels in Transfer Media's offering, including National Geographic, MTV, Disney Channel, and Kanaal Z/Canal Z.

The addition of BBC First comes at the perfect time, just before the busy fall season when advertisers are traditionally highly active. With this new channel, Transfer Media offers advertisers even more opportunities to reach their target audience, through both creative spots and eye-catching non-spot campaigns.

Starting this September, Wonen Landelijke Stijl, a publication by DPG Media, will change its name to vtwonen Landelijk. With this change, the publication will become part of the online VT Wonen platform, which will offer more digital opportunities than before, in addition to the print edition.

vtwonen Landelijk offers inspiration for lovers of the country style in beautiful homes, both domestic and international. The magazine features personal stories of residents and useful tips from stylists to tackle your own interior. New sections include shopping tips to bring the country style into your home.

At the end of August, DPG Media will consolidate the titles Feeling Wonen and Stijlvol Wonen into a single publication, Stijlvol Wonen. with a circulation of 15,000 copies. The base rate for a full page in Stijlvol Wonen currently stands at €3,328. In August, when Feeling Wonen and Stijlvol Wonen merge, this rate may be adjusted. All information can be found in the Retrievermedia.be database.

Rapid Media has recently added three new mural spots in Belgium. The first location is in Brussels, at Polandstraat 1 in Sint-Gillis, a trendy neighborhood known for its cozy bars and restaurants. The other two murals are located in Antwerp. The first is situated at Brusselsestraat 1, next to a busy road with slow traffic and opposite the courthouse. The second location is at Suikerrui 13-15, in the city center near the cathedral.

These new locations offer excellent opportunities for brand visibility. All information can be found at Retrievermedia.be.

From 1 August, three Roularta Media Group trade magazines will change hands. Grafisch Nieuws, Packaging & Label and Media & Communication will then be taken over by Professional Media Group (PMG).

Each is a specialist magazine of a particularly technical and sectoral nature. The experienced Belgian publisher – active for 42 years, with 30 titles in 9 sectors – focuses specifically on strongly delineated professional target groups.

This makes the acquisition of Grafisch Nieuws, Verpakking & Label and Media & Communication a judicious strategic move in the growth policy of PMG, which in recent decades has developed from a classic print publisher into a multimedia group with a specialised portfolio.

All info on the three trade magazines on Retrievermedia.be

The latest Establishment Survey (ES) from CIM Belgium reveals striking trends in media usage.

Key Insights from the CIM Survey 2024 (data pertains to Belgium, collected from September 2023 to March 2024):

TV and Video

• Live TV is the most popular: 74.0%
• YouTube videos: 55.5%
• Timeshifted TV: 47.7%
• Movies and series via streaming: 41.2%
• Videos on social media: 30.5%
• 63.7% of Belgians never use TV casting

Age Differences

• Young people (12-24 years) watch more YouTube (82.8%), while older people (65+) mainly watch Live TV (91.4%).

Internet

• Daily usage: 85.5% of Belgians. Young people (12-24 years) use the internet most daily (93.7%).

Avoiding Online Ads

• Refusing cookies: 34.0%
• Use of ad blockers: 24.0%
• Changing browser settings: 7.5%

Audio

• Live FM radio is the most popular: 50.5%
• Audio streaming services: 30.5% (including Spotify 25.9%, YouTube Music 7.2%, with 80.8% using without a paid subscription)
• Live DAB+ radio: 26.1%
• Music via video platforms: 26.0%

Devices for Listening to Radio

• FM/DAB+ car radio: 63.5%
• FM/DAB+ radio: 56.7%
• TV: 19.8%
• Smartphone: 16.5%

Ownership and Use of Media Devices and Social Media

• Smartphones at the top! : 86% regular use
• Streaming via Smart TV: 60%
• Rise of Smart Speakers: 17%, popular among young people.
• Preference for Video: 97% of Belgians consumed video in the past 30 days.

Social Media Usage

(App or Site usage in the past 30 days)

• Facebook: 67.1%
• YouTube: 66.0%
• Instagram: 45.5%
• Netflix: 44.5%
• Amazon: 26.9%
• TikTok: 24.7%
• Snapchat: 21.1%
• Pinterest: 19.7%
• Disney+: 16.9%
• LinkedIn: 16.6%
• X (Twitter): 11.5%
• Discord: 7.8%
• Reddit: 4.6%

Thanks to CIM (Centre for Information on Media) for providing this valuable data.

https://www.cim.be/fr/establishmentsurvey

Since 2 July, VRT's digital theme channel Radio2 Benebene has a new name: VRT Radio Bene. The channel is thus completely dissociated from Radio2, as VRT had already done previously with Studio Brussel and De Tijdloze.

The channel's recipe remains the same. Under the motto 'De tijd van je leven' (The time of your life), VRT Radio Bene plays classics and lends the stage to the best local artists. For those familiar with the Dutch radio landscape: NPO Radio 5 style, with a hint of NPO SterrenNL.

VRT Radio Bene was launched in 2020 as a spin-off of the evening programme on Radio2. At first only on the web, then from October 2021 also on DAB+. Gradually, programmes with presenters have been introduced and the channel has become an alternative for those who have outgrown the rejuvenated Radio2 programme. The relaunch is now set to make it a station in its own right, alongside the likes of Joe Gold and Nostalgie+. The team of familiar presenters (including Cathérine Vandoorne, Peter Verhulst, Luc Appermont and Guy De Pré) has been beefed up with singers Barbara Dex and Belle Perez, and will be joined this summer by Kim Debrie, Benjamien Schollaert and Anja Daems.

All the info on Retrievermedia.be

Henceforth, Saleshouse Transfer will listen to the name Transfer Media. The change ensures a welcome refresh of the brand identity, with a more accurate and stronger expression of the extensive expertise Transfer Media stands for today.

Founded 13 years ago with a focus on (thematic) television, the saleshouse has since developed into a versatile player representing a wide range of media: television, cinema, digital and radio, both in the north and south of Belgium. A sample of that offering: Disney Channel, Eleven/DAZN Sports, Studio 100 TV, Kanaal Z/Canal Z, MTV, National Geographic, Nickelodeon, Pickx+, Pickx+ Sports, the list goes on. Since 2021, Transfer – now Transfer Media – commercialises the various cinema complexes of UGC Belgium. Since April 2024, the saleshouse also represents some 45 regional radio broadcasters (read also https://www.retrievermedia.be/news/transfer-launches-on-the-radio-market-with-brand-new-offer).

All info at Retrievermedia.be.

Primetime Regie, the saleshouse of Leuven-based communication group Primetime Group, is expanding its portfolio. In addition to women's magazine Ferm, the group has welcomed six new clients.

From now on, the saleshouse will handle the marketing of the magazines and newsletters of Gezinsbond, namely De Bond, Brieven aan Jonge Ouders and GROOTouders; of the magazine Femma and the newsletter published by Femma Wereldvrouwen; of Markant’s Markant Magazine and newsletter, as well as Artemis’ newsletter and, finally, the magazine RAAK and the newsletters of the KWB (Kristelijke WerknemersBeweging). Together, the titles account for an on- and offline reach of 1,160,182 readers on average.

Primetime Regie is thus able to offer advertisers a wider and more diverse range of opportunities to reach target audiences in a highly targeted way. The previous saleshouse was the now defunct Publicarto.

More info on the individual titles at Retrievermedia.be.

Lijncom, known for the 4,400 buses and trams of De Lijn, also offers various Digital Out of Home options. After months of preparation, Lijncom has expanded its 'Network Antwerp Metro Station & Entrance' with 17 above-ground screens, providing real-time travel information for the metro. The 86i screens adorn the tops of the porticos at the entrances of the metro stations, seamlessly integrating with the existing underground Lijncom 75i network.

Until now, the network consisted of 24 underground screens in the metro. With the addition of the 17 above-ground digital screens, the network now totals 41 screens with dynamic advertising capabilities. Advertisers can broadcast 6-second videos, and the network is 100% available for programmatic buying. The deployment of this network costs €29,121 and generates 2.5 million contacts or impressions each week, with a share of time of 15%.

For all information, visit Retrievermedia.be.

From July 1st 2024, Ads & Data will manage the commercial interests of international streaming service HBO Max in Belgium. With this choice addition to the current video offering, the saleshouse takes another step in strengthening its video market leadership while HBO Max’ parent company Warner Bros. Discovery seizes the opportunity to anchor itself more firmly in Belgium.

HBO Max represents a wide range of premium content and the best of HBO, Discovery's real-life entertainment and Eurosport's top international sports broadcasts. With diverse quality brands like HBO Originals, Max Originals, Warner Bros. and The DC Universe, HBO Max caters to a wide audience, from Harry Potter, Game of Thrones and film fans to sports fans, and many others. The alliance with Ads & Data is timely, as the upcoming Paris Olympics will also be available on the streaming platform. Incidentally, the HBO Max offering is national, so the South will also be covered. Streamz will in turn lose part of its HBO offering.

All information about the HBO Max and Ads & Data's online video advertising offer can be found at Retrievermedia.be.

Uccle-based Homerun has already made a name for itself with its Moohzaik display network. Now it's expanding its offering with a powerful and disruptive new DOOH network: Choeke.

For an unrivalled CPM, Choeke mainly offers locations at busy urban nodes with high levels of traffic (pedestrians, public transport and cars), so that waiting times translate into longer exposure times to the medium.

Above all, Choeke covers areas not served by the major networks, such as the European Quarter in Brussels and other areas of the capital. By the end of the year, the roll-out should involve a total of 20 well-exposed screens in Belgium's main cities.

To date, the network with 7 screens has recorded a total of 714,000 contacts over 2 weeks, including 458,000 unique contacts, yielding an OTS of 1.55 and an average CPM of €4.90 (2 weeks) or €4.41 (4 weeks).

Special introductory offers of 2+1 weeks or months, among others, are valid until the end of 2024.

Rates and other information are available on Retrievermedia.be.

Flemish theme channel MENT TV, which started broadcasting in January 2010 and became a 24/7 channel in September 2011, has grown so much over the years that the time was ripe to shift up a gear. Turning itself into two brand new channels, MENTpop and MENT55, the music specialist is ready to start a new chapter under the motto "Because the most fun radio is right there in your TV".

Last year, MENT reached over one and a half million unique viewers on a monthly basis, which makes it a leader in the world of Flemish theme channels. From now onwards, it has decided to appeal very specifically to two target groups: 25- to 55-year-olds with a preference for a contemporary, dynamic mix of Dutch-language music, with MENTpop, and listeners aged 45 to 70 who love nostalgic classics and Flemish music, supplemented with informative and entertainment programmes, with MENT55 (pronounced: “MENT five five”).

You can find MENTpop via Telenet, Orange, Proximus, TV-Vlaanderen and their online platforms; MENT55 via Telenet and Orange and their online platforms. Both channels also broadcast as radio on radioplayer.be and the Radioplayer app. Their saleshouse is Ads & Data.

All info at Retrievermedia.be.

The circulation figures for 2023, or 'circulation figures declared on word of honour', have been made available by CIM and incorporated into Retrievermedia.be. In addition, the new Press Brand Reports '2024 – Stated', or 'CIM Press Brand Reports - April 2024', have been included with the various titles in Retrievermedia.be. These Brand Reports also include the reach figures of the websites and apps for the period January-December 2023 (CIM Internet).

Of course, you can also find the figures from the CIM BPS (Belgian Publishing Survey) reach study that were already published in October 2023 with the relevant titles in Retrievermedia.be. You can expect the update of these reach figures and profile data in handy pie charts in October 2024.

From the beginning of May, all the activities of HLC (housed at High Level Communication) and L'Éventail (formerly Berpress) will merge into a joint entity: HLC & L'Éventail, or HLCÉ.

With its magazines, digital media and B2B and B2C events, HLCÉ aims to establish itself as a leading Belgian group in the field of high value-added publishing and communication, targeting a high-end audience. The company's strong roots in the South are set to carry over to the North, thanks to the contribution of entrepreneur Christian Dumolin (Koramic Investments) from Coutrai. François Didisheim, founder of High Level Communication, will head up the new group, which has around twenty employees.

As a result, HLCÉ will have a plethora of assets at its disposal: a dozen titles, including The Address Book, L'Événement, L'Éventail, La Gazette Diplomatique, Gentleman & Ladies, Lobby, Next2Be, Play Golf, Play Tennis and Zoute Paper, a generalist website and around forty annual events, including the L'Éventail conferences, the Lobby Awards and Zoute Approach Day.

All the details are available on Retrievermedia.be.

Since mid-March, our country boasts a new platform for Dutch-language podcasts and audio content. Starting from a group of independent content creators working from Pink Media, Summ'it focuses on Flemish and Dutch-language productions in order to build a vibrant creative community.

In addition to custom-produced podcasts, the platform also offers a host of advertising opportunities, including pre-rolls , banners, sponsored content and pushing your podcast within the Summ'it network. It also supports live events and offers content-related merchandising.

The creation of podcasts being customised, there is no fixed rate card, but on Retrievermedia.be one can find a sample quote that Summ'it has drafted up especially for our users and can serve as a touchstone.

With an offer comprising 85% local and 15% international content, available via the web and an app, Summ'it targets a wide audience of podcast lovers.

All information can be found at Retrievermedia.be.

Transfer, the thematic advertising saleshouse, is looking to capture 10% of the radio market and is therefore launching a new radio offer. In cooperation with Mediabrouwers, the saleshouse is rolling out a network of some 30 regional and independent radio broadcasters in northern Belgium from April onwards. In doing so, Transfer is strengthening and diversifying its TV, digital and cinema offerings with radio.

The saleshouse is joining forces within its network to forge three coherent advertising packages - bronze, silver and gold - which vary in number of spots per week and cost, with discounts for collegiate, government, non-profit and humanitarian organisations. For all channels together, this is done according to the 'one-stop buying' principle. Those wishing to proceed individually should contact the channel in question.

Advertising recruitment for some of these channels was previously in the hands of IPM Group.

All relevant Transfer information is provided on Retrievermedia.be, including a map with the total coverage for all FM frequencies. You can also click through to the individual stations to obtain all available rate information at station level.

A few months ago, Out-of-Home communications specialist Clear Channel announced that it had won the tender to operate digital city furniture for information at the entrances of Brussels metro stations, a contract that runs for a minimum of 12 years.

In the same breath, the Clear Channel network is 125 new information screens stronger. Their design was recently unveiled and their commercialisation was launched a few days ago. These screens are part of the wider Adshel Live offering, the digital screens on the streets. They will also be integrated in Live BrusselSSS, a high-performance digital network in Brussels. This solution guarantees 13.5 million contacts in the Brussels Capital Region; at least 300 screens, including those at metro stations, but also digital screens in Brussels train stations and on the street. A perfect match to reach commuters, students, tourists and the Brussels population.

The locations not only cover the entire Brussels metro network, but also allow Clear Channel to strengthen its digital presence in the centre of Brussels and the 12 surrounding municipalities. Thanks to this contract, Clear Channel can now boast a presence in all 19 communes. Result: 93 % coverage on population and commuters in the Brussels Capital Region. Most importantly, the national digital offering now allows brands to reach more than 51 % of the Belgian population.

The goal? Optimal visibility for advertisers as well as a better experience for travellers, with the indication of waiting times at entrances to metro stations and the processing of essential information around shared mobility.

Full details are available at Retrievermedia.be.

On March 31st, vernacular radio station SU fm in Ninove and Geraardsbergen ceased broadcasting. The other regional station in ASBL Streekradio’s portfolio, Radio MIG, will continue to serve its strong listener base. Hence, the focus is on strengthening MIG through a new brand image, including new jingles and a fresh logo, a new musical mix and professional voices.

Since 1981, MIG community radio has covered all sections of the population of Geraardsbergen, Ninove and Zottegem, bringing a mix of contemporary music and hit songs, complemented by everything that's happening or is on offer in the region. It is a financially sound station that values strong and flexible partnerships with advertisers.

Full details are available at Retrievermedia.be.

DPG Media has decided to rebrand its digital station Joe 60's & 70's to Joe Gold.

On the one hand, the aim is to keep up the momentum and continue playing golden hits from the 60s and 70s with the familiar host voices. On the other hand, the channel will also be opened up, in particular by broadening the range of genres on offer, airing programmes by well-known DJs and highlighting special contributions such as a series by Helmut Lotti about his idol Elvis Presley.

The revamp will not affect rates: Joe Gold continues to run in the DAB5 offering, along with Joe 80's & 90's, Joe Easy, Q-Foute Radio and Q-Allstars. The station can be listened to via DAB+, the Joe app and joegold.be.

All information at Retrievermedia.be.

Roularta has come up with a sustainable twist on the traditional packaging of its magazines Libelle and Trends/Tendances. The Paper Wrap is a creative, 'green' packaging that bans plastic and can be advertised on. Result? Maximum attention and a minimal footprint. The innovation fits in with the far-reaching sustainability policy that publisher Roularta has been rolling out in recent years.

The figures speak volumes: at Libelle, no less than 27 kilometres of plastic film is saved per issue, at Trends/Tendances 23 kilometres per 100,000 copies. That's not all, however, as Roularta also manages to turn its environmentally conscious commitment into a commercially attractive, impactful innovation. Indeed, the eye-catching Paper Wrap’s ad is also repeated inside the magazine in the form of a full page or an insert.

Trends/Tendances, with a circulation of 58,913 copies, is published 48 times a year; Libelle, which is published 52 times, has 852,710 copies (source: CIM 2023 October). For the package Paper Wrap, including technical costs for the wrap, AND 1/1 page, advertisers pay € 31,400 (Libelle) and € 23,000 (Trends/Tendances).

All information on Retrievermedia.be

Wealth, the magazine aimed at the most affluent people in our country, will from now on move to the weekend edition of business newspapers De Tijd | L'Echo.

So reports Trustmedia, the saleshouse of Mediafin LC, publisher of De Tijd and L'Echo, among others. The change is quite significant, as the magazine, which is in its eighth year and until now served as an editorial supplement to the Friday edition, thus broadens its readership and extends its lifespan.

Wealth magazine is specifically interested in exclusive lifestyle, entrepreneurship, real estate, investments, philanthropy and art. It targets the wealthiest 10 % of the population in Belgium, which includes no less than 55 % of the readers of De Tijd | L'Echo.

Wealth appears twice a year in the paper business newspapers and on tijd.be | lecho.be. In 2024, the dates will be April 6th and October 26th. The magazine will be printed in a circulation of 71,400 copies. A full colour full page costs € 15,930.

All title information at Retrievermedia.be.

Publisher N2COM, specialising in 360° marketing tools that reach consumers at key moments, launches the Babyboom Festival. The event comes on top of the same publisher's Babyboom Beurs, for over 25 years the biggest fair in Belgium for future and young parents.

Where the annual Babyboom Fair may welcome some 25,000 visitors, the expected attendance for the Babyboom Festival is pegged at 8,000. The Festival will focus on current trends, workshops and contributions from sector experts in the baby industry. All this to offer both exhibitors and visitors a unique experience, in all intimacy. This interactive, personal touch is also what sets the Babyboom Festival apart from the larger-scale and more traditional Babyboom Fair.

The brand-new event will be held for the first time on 23 and 24 March in Hall 1 of Brussels Gate in Groot-Bijgaarden.

Advertisers have the opportunity to book a stand of 6 to 15 m², priced from € 700 to € 2,000.

All this info can also be found in the Retrievermedia.be database.

A new merger in the newspaper world has been recorded on Saturday 24 February. The Plus and Goesting weekend supplements to Het Belang van Limburg will from now on continue under the name WKND Limburg. The unified paper weekend supplement of Mediahuis has 32 pages and, according to Ads & Data, should provide perfect reading material for every Limburger.

Every Saturday, WKND Limburg aims to combine the best of the previous supplements, from in-depth interviews to fascinating research files and background reports to original excursion ideas in the area, the best catering and accommodation addresses and the most beautiful walking and cycling tours.

All info on Retrievermedia.be.

At the beginning of March, the website and application of Radio Télévision Belge Francophone (RTBF) will adopt a new identity: RTBF Actus.

Without changing the URL, the public service broadcaster is seeking to respond better to users' needs by offering them an improved experience and a more intuitive navigation. The home page has been redesigned to offer a more comprehensive view of the day's news, and a new tree structure should provide easier access to themes, sections, channels and live radio. The app will also offer real-time alerts in the form of smartphone or tablet notifications.

Advertising will remain the exclusive domain of Régie Média Belge (RMB).

Find out more at Retrievermedia.be.

INVEST.IMMO is a brand new initiative by Mediafin, the publisher of the news brands De Tijd | L'Echo and Sabato magazine. Launched on 21 February, the platform focuses on quality investment real estate in Belgium.

INVEST.IMMO gathers the supply of investment property for sale in Belgium and matches investors with quality properties. It aims to become the digital gateway to profitable investment properties and help wealthy investors make smart and sustainable choices. Interested parties can calculate realisable returns and compare real estate projects based on numerous factors, such as purchase price, location, rental income, energy efficiency or potential added value. The keywords here are reliability, transparency and ease of use.

Advertising management is entrusted to in-house partner Trustmedia, which already acts as sales house for the real estate site Luxuryproperties.be.

All information can be found at Retrievermedia.be.

Ventures Media NV, whose publications include Elle, Marie Claire, Actief Wonen/Déco idées and Psychologies, is boosting its growth ambitions by launching Elle in Luxembourg, both in magazine form and on the accompanying site Elle.lu. Concurrently, the launch of the title, which is fully committed to beauty, fashion, lifestyle, design, gastronomy and more, highlights the strongly feminine nature of an important part of the portfolio.

The site Elle.lu will kick off, followed by the first print issues in June and December 2024. Indeed, Elle Luxembourg will be published twice a year, to remain available in all Luxembourg bookstores for 3 months.

Ventures Media is aiming for a circulation of 7,000 copies. The price for 1/1 full colour page is € 6,000. Advertising sales will be handled by Silicon Luxembourg Sàrl. More info on Retrievermedia.be.

Fun Radio has been taken over by IPM Group, making it the last major private radio station in Wallonia to come under the wings of a major media group. From April onwards, RMB will act as its sales house in lieu of DPG Media Advertising.

Fun Radio is a young, positively infectious urban & dance station that has been broadcasting in the French-speaking part of Belgium since 1990. The station targets youths and young adults via 20 FM frequencies and DAB+.

Fun Radio will join IPM’s audiovisual division in Etterbeek. IPM already owns TV station LN24 and LN Radio, and publishes the newspapers La Libre and La Dernière Heure.The plan is to set up technical, operational and marketing synergies with LN Radio.

For RMB, on top of NRJ and Tipik, Fun Radio means nothing less than hegemony in the South, with, in the population aged 12 and over, 45.3% in total radio, a commercial share of 52.4%, and more than a million and a half listeners.

Fun Radio reaches just over 135,000 listeners daily, with a 4.4% market share in 12+. In the 12-34 category, it reaches 10.8%.

On Retrievermedia.be, you will find all the necessary info.

Since January 2024, Var, the media saleshouse of public broadcaster VRT, has been selling the advertising on Play Nostalgie, Nostalgie+ and NRJ. The radio channels, whose main shareholders are Mediahuis, NRJ Group and/or Play Media, had been in the portfolio of DPG Media Advertising since March 2023(and before that with IP Belgium).

On the French-speaking side, NRJ Belgique is managed by RMB, the media saleshouse of public broadcaster RTBF, and Groupe Rossel manages Nostalgie Belgique and Nostalgie+ Belgique.

Play Nostalgie, the music channel of familiar classics, has a daily reach of more than 349,580 listeners in Flanders, achieving a market share of 6.0 per cent. NRJ, which targets active city dwellers aged 18 to 44, has 21,360 daily listeners in Flanders. More info on reach and rates at Retrievermedia.be.

Initia is the new name of the association of Flemish housing companies VVH, the umbrella organisation for 41 housing companies that rent social housing in Flanders. The new name simultaneously clinches the merger of VVH with HUURpunt, the logical result of a strategic vision aimed at joining forces and creating synergies in and for the social housing sector.

For member housing companies, Initia publishes the quarterly magazine Fundamenten. The publication, with a print run of 3,000 copies, is delivered free of charge in Flanders to housing companies, local councils, OCMWs, MPs, ministers and their cabinets, etc. A 1/1 full colour page will cost € 1,450 in 2024.

Publisher Mediafin NV/SA is putting the special dossiers Private Banking and Estate Planning with the business newspapers De Tijd | L'Echo into a more convenient and compact format. The two dossiers, whose advertising sales management is entrusted to Trustmedia, will switch to the new half-Berliner format: 315 mm H x 235 mm W.

Private Banking, which focuses on wealth management and finance, appears twice a year in a circulation of 83,429 (print + digital). Estate Planning, which follows the world of wealth and inheritance planning, is published once a year in a circulation of 83,429 (print + digital).

The makeover is also accompanied by a notable rate change, as where a 1/1 quadri page used to cost € 46,600, in 2024 it becomes € 34,800.

Starting from January 2024, Le Ligueur des parents, published by the Ligue des familles, will be issued monthly. The magazine aims to inform and support parents in the upbringing of their children. Based on readers' suggestions, several innovations are also being implemented. New sections are being introduced, including ones focusing on teenagers and grandparents, and the youth literature section is being expanded.

Additionally, it is noteworthy that the advertising management, previously handled by the recently declared bankrupt Publicarto, is now being brought back in-house, at least for the time being.

Publicarto, the full-service and independent sales house dedicated to target group-oriented communication, is out of business. This brings an end to more than 50 years of commitment to specific target groups such as families, women, over-50s, culture, entrepreneurship, etc. through a broad portfolio with some 25 titles and over 60 media channels. Just think of De Bond, Brieven aan Jonge Ouders, Le Ligueur des parents, Femma, Artemis / Vrouwennet, Axelle, Gezond Thuis (Wit-Gele Kruis), Okra, Seniorennet.be, or Davidsfonds , Bruidmedia, Woef, Ondernemen / Etion, Netwerk Ondernemen, etc.

For the time being, the advertising sales management of a lot of these titles is being continued by the publishers in-house. The slightest update on this, the new contact details and all title info can be found at Retrievermedia.be.

In 2024, the title 'Hockey People' by Inside Editions SPRL will have two separate editions, one in French and one in Dutch. 'Hockey People' is the magazine for the 50,000 hockey families in Belgium, focusing on highlights of the hockey playoffs, champions, and training for both young and old. Distribution includes 50 displays in Knokke, 150 distribution points, and 25 hockey clubs.

Previously, the title was published as one bilingual edition. The editions will be published twice a year with a total circulation of 20,000 copies, with 10,000 copies per language version. The cost for a 1/1-page advertisement in both language versions is 1,500 euros.

The title "Openbaar Kunstbezit Vlaanderen" (OKV) , from the art and heritage organisation of the same name in Flanders and Brussels, is getting new sales house management: starting from OKV 2024/1, Lucas Smits van Waesberghe of ClientMatch will take over from Guy Mortier, who is retiring. OKV is published six times a year with a circulation of 4,500 copies. Regional editions are also available for advertising with a designated insert folder.

In September of the past year, Publisher sQills launched the magazine '8300 Living' with the original plan to publish it twice a year. However, the Home, Decor, and Lifestyle magazine specifically aimed at the residents of Knokke-Heist has already increased its frequency: '8300 Living' will not be published twice but three times in 2024. You can find all advertising opportunities and contact details on Retrievermedia.be.

Services Pro has undergone a name change and now operates under the name Excellis SRL. This organization offers various advertising opportunities, including space in Horeca Magazine. The bilingual magazine has a circulation of 16,000 and is aimed at the Belgian on-trade. Advertisers can reserve a full-page ad (1/1) for € 2,350.

Rossel offers advertisers 7 months of visibility during the Paris Olympic Games through its special offer themed 'The Human Adventure.' These special offers are divided into three main categories: Olympic Dreams, Olympic Portraits, and 'In Lifestyle Mode.' This allows every type of advertiser, whether they focus on sports, fashion, or lifestyle, to have a suitable context.

The media titles and channels provided by Rossel for this opportunity range from printed publications in Le Soir, Sud Info, or the magazines MAD, Max, or So Soir, to display advertising, online vidéo ads and podcasts on digital channels that offer special editions and sections on the Olympic Games. Advertisers can benefit from substantial discounts thanks to the special package prices offered. You can find all the options and costs on Retrievermedia.be.

Starting from January 1, 2024, HRmagazine, published by Nieuwe Media Groep, will be available exclusively in Dutch. In order to achieve a stronger national presence, HRmagazine has entered into a strategic alliance with Htag by Références, a part of Rossel & cie.

Htag is the HR trade journal in French-speaking Belgium. HRmagazine and Htag share the ambition to collaborate on editorial and commercial synergies. This will enable you to reach the French-speaking audience more effectively from January 1, 2024.

MobilAd recently expanded its Digital Out-of-Home (DOOH) network to new locations in Louvain-La-Neuve, Namur, Mechelen, Ostend and Turnhout. These screens are mainly placed in car parkings and are equipped with digital displays.

The displayed content can be easily adapted, such as to different times of the day. The MobilAd network can also be purchased programmatically through traditional DSPs. You can find the available options and rates at Retrievermedia.be.

In 2024, Pop-Media has expanded its network with new locations in Antwerp and Brussels. The periods during which these spaces and other offerings by Pop-Media can be utilized vary depending on the location. Some locations are available for booking throughout the entire year, while others are seasonal and can only be utilized during specific months in 2024. All information for the year 2024 has been published on Retrievermedia.be.

IPM Group, in collaboration with Ads & Data within the TBOO partnership, will publish the 'Electric Driving Guide' on January 17, 2024. The guide will be inserted in the newspapers Nieuwsblad (Mediahuis), L'Avenir, La DH Les Sports, and La Libre Belgique (IPM Group). The digital magazine will also be available on deestandaard.be, gva.be, and hbvl.be. A 1/1 page ad can be placed at a rate of 24,200 euros.

After Deuzio, here's another new feature in DH Weekend Sports!
From now on, DH Week-End will have a richer editorial content on Saturdays. These 8 extra pages are integrated into the newspaper, bringing the total number of pages in the Saturday edition to 64.

DH Week-End covers topics such as people, music, royalty and celebrities, as well as themes linked to everyday life. At present, the cost of a 1/1 page in this supplement is 24,055 euros. Advertising opportunities are available in Retriever.

Next January, the publishing group Ventures Media will introduce the Forbes Belux website, followed by the magazine in March. The renowned Forbes magazine will thus be introduced in Belgium and Luxembourg. Forbes is globally recognized for its various rankings, including those of the best companies, top business schools, the most influential women, personalities, stars, and other wealthiest individuals in the world.

The publication targets business professionals aged between 25 and 60. Forbes Belux will be published four times a year with a print run of 20,000 copies per issue. A full-page advertisement will cost 7,900 euros. In Belgium, Connected Media will handle sales and marketing.