On 28 October 2024, Mediafin expanded its audio offering with a brand new text-to-speech functionality: ‘Luistertijd’ for De Tijd and ‘Articles à écouter’ for L'Echo.
This allow readers to listen to selected news articles in audio format on a daily basis. The innovation converts written text into spoken audio and responds to the growing demand for audio content. Coincidentally, it provides a valuable addition to the existing podcast offer.
Every working day at 4 pm, the editors select the most important stories, made available via tijd.be, lecho.be, CarPlay and the apps of De Tijd | L'Echo. Until the end of 2024, the audio stories will be free to both subscribers and non-subscribers.
Trustmedia, Mediafin's saleshouse, is offering exclusive sponsorship opportunities for this text-to-speech functionality. As with the podcasts ‘The 7’ and ‘Le Brief’, companies can exclusively sponsor the service on a monthly basis. Partner Bank Van Breda kicked off with a sponsorship deal until the end of December 2024.
All info on Retrievermedia.be
