Training courses
For whom
- Marketing/Communication professionals
- PR managers
- Media planners
- Account/Sales managers
Costs
€ 590 excl. VAT
High-quality, small-scale training with a personal approach, fully provided including lunch, course material and participation certificate.
Training dates
27 September 2024 (NL- version) (finished)- 18 October 2024 (NL-version) (2 seats left)
- 8 November 2024 (EN - version)
Please also enquire about FR sessions and our in-company training courses.
Training course
Multiple times a year Retriever organises the training course ‘Introduction to Media Planning’. In the course of this day-training all the steps of the media planning process will be laid out. After following this course you will be familiar with all factors that influence a successful media campaign.
Join us and follow the key decision making moments within the media planning process step by step. Let yourself be enlightened by the teaching material and inspired by the trainer and your fellow participants.
Course goals
At the end of this training course you will have gained knowledge of the following subjects:
- Important trends in the marketing- & communications branch
- All factors that influence a successful media campaign
- Concepts like Storytelling and Earned, Owned & Paid Media
- All phases of the media planning process
- Media buying tips & tricks
Testimonials
Insights into the latest developments and frameworks to reflect on the why of your media plan.
Directly applicable to the practice, full off relevant information
Good combination of inspiration and actual tools
Timetable
09.00-09-30
reception with coffee/tea and cakes
09.30-11.00
media planning in a digitizing world – communication is everywhere – firms ‘in control’ – when a media campaign? – know your target audience – hierarchy of effects – phases media plannings process
11.00-11.15
coffee-/tea break
11.15-12.30
discussion on Phase I: decide upon and formulate objectives, message, target audience, time slot and budget
12.30-13.00
lunch with sandwiches & coffee/tea/fresh orange juice
13.00-14.30
discussion on Phase II and III with examples from the practice: means and channels with judgement criteria for media selection, and within that title selection
14.30-14.45
coffee-/tea break
14.45-15.30
discussion Phase IV and V: media plan: timing and costs of buying: tips & tricks
15.30-16.00
discussion & closing statements
A certificate will be handed out with a confirmation of participation after the training.