Bpost is widening its advertising offer within its extensive network of post offices, with options for digital screens and counter displays for leaflets. Consequently, the company, which generates more than 32 million contact moments a year, now offers a wider range of options to reach a diverse audience.
Digital screens have been installed in the waiting areas of more than 430 post offices. In 82% of the offices and during office hours, including Saturday mornings, a 15 second commercial is shown in a continuous loop every 2 minutes. A two-week national campaign on these screens costs € 26,311, with lower rates for specific regions such as Flanders, Wallonia or Brussels.
Advertisers can also opt for counter displays allowing them to place leaflets and brochures in more than 650 post offices. Such a national campaign, with displays on about 1,049 counters, costs € 31,470 for a fortnight. Regional adaptations are possible at different rates.
Both forms of advertising require a minimum spend of € 1,000. Due to their strategic placement and the possibility of geotargeting, they offer a wide and diverse reach.
All info at Retrievermedia.be.
