Starting October 1, BBC First will continue the commercialization of its Flemish TV channel in partnership with Transfer Media as its new partner. With this addition, Transfer Media further expands its already impressive TV portfolio. BBC First, known for its British drama and crime series, seamlessly fits with the other thematic channels in Transfer Media's offering, including National Geographic, MTV, Disney Channel, and Kanaal Z/Canal Z.
The addition of BBC First comes at the perfect time, just before the busy fall season when advertisers are traditionally highly active. With this new channel, Transfer Media offers advertisers even more opportunities to reach their target audience, through both creative spots and eye-catching non-spot campaigns.