A few months ago, Out-of-Home communications specialist Clear Channel announced that it had won the tender to operate digital city furniture for information at the entrances of Brussels metro stations, a contract that runs for a minimum of 12 years.
In the same breath, the Clear Channel network is 125 new information screens stronger. Their design was recently unveiled and their commercialisation was launched a few days ago. These screens are part of the wider Adshel Live offering, the digital screens on the streets. They will also be integrated in Live BrusselSSS, a high-performance digital network in Brussels. This solution guarantees 13.5 million contacts in the Brussels Capital Region; at least 300 screens, including those at metro stations, but also digital screens in Brussels train stations and on the street. A perfect match to reach commuters, students, tourists and the Brussels population.
The locations not only cover the entire Brussels metro network, but also allow Clear Channel to strengthen its digital presence in the centre of Brussels and the 12 surrounding municipalities. Thanks to this contract, Clear Channel can now boast a presence in all 19 communes. Result: 93 % coverage on population and commuters in the Brussels Capital Region. Most importantly, the national digital offering now allows brands to reach more than 51 % of the Belgian population.
The goal? Optimal visibility for advertisers as well as a better experience for travellers, with the indication of waiting times at entrances to metro stations and the processing of essential information around shared mobility.
Full details are available at Retrievermedia.be.
