On October 27, 2023, Mass Transit Media stopped the publication of Metro in Belgium. The free tabloid had been distributed for over 20 years in train and metro stations, educational institutions, and numerous other businesses. Rossel handled advertising recruitment.

The website metrotime.be will remain active until mid-January 2024 but will subsequently cease to exist.

PUB (Thenewpub SA) has taken full control of its media channels since October 14th. This move enables PUB to offer greater flexibility and creativity in advertising solutions to its clients. PUB provides online and offline platforms targeting marketers, communication advisors, media professionals, and ambitious students.

Previously, advertising recruitment was outsourced to Custom Regie. Clients can now directly reach out to PUB's in-house team for their brand promotion and activation strategies.

Event & Expo Belgium BV will launch the Belgian magazine 'eBike' in print and online formats in mid-January 2024. As the name suggests, the editorial team covers various topics and themes related to these popular electric bicycles.

The quarterly publication will have a circulation of 15,000 copies. The cost for a full-page advertisement in the magazine is 1,920 euros. Online advertising with a leaderboard starts at 400 euros per month. Other formats or advertorial packages are also available. For more information, visit retrievermedia.be.

Pasar is offering new advertising opportunities in their magazines through removable cycling and hiking guide inserts, which can appear in the Wandelen Magazine or the Fietsen Magazine, each with a circulation of 25,000 copies. Both magazines are published quarterly. For €3,695 per single-page spread, you can showcase your route, complete with maps, descriptions, points of interest, and regional information.

From now on, campaigns targeting newlyweds can be booked through Publicarto. Bruidmedia, a publisher specialising in this target audience, has entered into a partnership with Publicarto. The Bruid & Bruidegom magazine and its accompanying special issues, Bruidegom, Trouwring and Trouwlocaties, have a print run of 12,000 copies each in Belgium. A fortnightly newsletter is also published, and online advertising is available on Bruidmedia's website and social media channels.

On September 24, 2023, 7Dimanche unveils its new identity in celebration of its 18th anniversary. The rebranding includes a sleeker, modern design and improved readability. The focus remains on high-quality content, with current affairs as a top priority for readers. Advertising rates will remain unchanged for the time being.

Retriever provides a high-quality training course called 'Introduction to Media Planning'.This comprehensive one-day course covers all the stages involved in the the media planning process. By the end of the day, you will have a thorough understanding of all the factors that contribute to a successful media campaign.

The next day-course will be held on 20 October 2023 in Amsterdam, the Netherlands, and will be conducted in Dutch.

Would you like to register? Click here or contact us at info@retrievermedia.be.

For companies, we offer also the opportunity to take this training in-house, either in Dutch or English. If you would like to receive more information about in-company training, or if you are interested in finding out about future open enrolment training dates in Brussels (venue: The Mérode Business Club), just send an e-mail to esam@retrievermedia.be.

Thank you very much for your interest!

News Power (NP), a partnership of prominent Belgian newspaper publishers DPG Media, Ads & Data, Rossel and IPM, launched NP3D in early September. This new advertising package offers an integrated approach to both print and digital media. With this package, advertisers can achieve a national reach of 25 million contacts. The name NP3D refers to the three dimensions of ad reach - print, digital and newsletter - and to the frequency of three inserts in print and three digital formats to ensure an optimal balance between coverage and repetition.

The package can be engaged for a minimum budget of €84,000, with a CPM of 3.4. When engaging a larger format, for example a full page print, the rate and CPM increase. For reservations, please contact the responsible sales houses.

On 1 September 2023, the Retriever Suite is officially launched on the various music platforms including YouTube and Spotify. This five-movement suite is especially for Retriever and its relations. Composed and musically performed on the piano by none other than Viktorya Anastasova, it is an ode to quality media planning.

Each part of the Retriever Suite has been carefully crafted to capture the complex and dynamic world of media, while maintaining a sense of harmony and coherence. Just as a carefully planned media campaign seamlessly brings together various elements, the Retriever Suite masterfully weaves various musical elements into a special piece of music.

We cordially invite you to listen to the musical translation of 'the media plan' in advance here: Retriever Suite Movement V Allegro Agitato ('the media plan'), the fifth part of this special piece of music in five movements that honours qualitative media planning. Do you also hear the build-up to range and contacts reflected in the sounds?

On 14 October next, the first edition of LW weekend, a new daily magazine to accompany the Saturday edition of Luxemburger Wort, will be published. LW Weekend is a lifestyle magazine with a contemporary take on the latest trends, in line with the editorial quality of the daily Luxemburger Wort.

LW weekend is published by Mediahuis Luxembourg S.A. in a circulation of 50,000 copies. The cost for 1/1 page full colour is €4,000. Advertising acquisition for Belgian clients is handled by Ads & Data. Luxembourg clients can contact REGIE.LU S.A.

VRT renames the television channel Canvas to VRT CANVAS. The name change will be accompanied by a new house style from 4 September. The black-and-white look and feel will give way to more colour, with a house style that lets the content speak for itself.

VRT CANVAS thus takes a new step in line with the VRTRN (read 'vuurtoren') 2030 strategy, which aims to serve the Flemish people even better with a central digital offer. With an emphasis on quality, daring, humour and a desire to inspire Flemish viewers, VRT CANVAS promises an attractive autumn for viewers.

From 28 August 2023, radio station Nostalgie will continue under the name Play Nostalgie. This makes the channel part of Telenet's Play portfolio within Play Media NV (the former SBS Belgium) where Telenet is now co-owner alongside Mediahuis and France's NRJ Group. Besides the four TV channels Play4, Play5, Play6, Play7, the digital channel GoPlay online and the event venue Play Zuid, this is the first Play radio station.

The radio station aims to achieve synergy with collaborations around popular TV programmes. Its core listeners (35-54 years old) will remain the same, but it aims to reach a wider, younger audience without losing the station's identity.

At the end of September, sQills publishers will launch the title '8300 Living', a new Living, Decoration and Lifestyle magazine by and for the inhabitants of Knokke-Heist. 8300 Living is distributed twice a year in a circulation of 45,000 copies. At the express request of the second resident or visitor (Personal Data Protection), the magazine is also sent to the first home address, or delivered digitally if desired. The cost for placing a 1/1 page f.c. is €1,900.

Since June this year, Limburg has added a new regional radio station: 'Ludo', named after one of the two initiators, Ludo Wijnen and Bjorn Verhoeven. This regional station, part of Radio Mid West Limburg (MWL), broadcasts on the frequency 106.6 FM in Tongeren. Ludo targets listeners aged 50 and older and lovers of evergreen music from the 50s, 60s and 70s in the Tongeren region and, like all other regional radios, can be heard throughout Limburg via DAB+.

Advertisers can advertise on Ludo for as little as 200 euros for a month with three spots a day. As on the other regional stations, there are also nice exclusive partnerships possible, such as around the weather or regional news. All commercial placements are provided by REGIORADIO / Verhoeven Media Solutions vof, which looks after the commercial interests of various regional stations in Limburg. All commercial opportunities for these stations can be found in the Retrievermedia.be media database.

Starting from November 10th, the three daily newspapers from IPM: La Libre, La DH/Les Sports, and L’Avenir, will feature their lifestyle magazine Deuzio every Saturday. The total distribution of Deuzio will therefore reach 1,335,000 readers.

Advertisers have the option to advertise in the edition associated with one of the newspapers or in the total of all three editions.

Until the end of December 2023, a launch offer of 2+1 free is available. Moreover, other attractive launch discounts can be found in the Retrievermedia.be media database.

As an advertiser, you want the target audience to remember your message. To do this, you establish a link with the audience through a campaign, so that your message is deeply felt or understood. The ultimate goal is for your message to penetrate straight to the heart of the target audience, creating an enduring impact.

Therein lies the difficulty, and at the same time - if the operation is a success - the strength of a good campaign: how does the target audience retain your brand and your proposition? In English, as in many other languages, we learn something 'by heart' so that we remember it. In French, for example, we say 'apprendre par coeur'. In Dutch, on the other hand, we evoke the head by saying 'uit het hoofd leren'.

This goes to the heart of effective communication: creating a link between the message and the audience. This link can be rational or emotional. In all cases, a good campaign is like a harmonious piece of music that resonates in the heads and hearts of the people you are targeting, leaving a lasting impression.

To illustrate this connection between a campaign and its target audience, we were inspired by the power of music. Like a masterfully composed piece of music, an intelligent and creative media campaign resonates in the hearts of its target audience. This musical tribute, the Retriever Suite, was composed especially for Retriever and its relations by Viktoriya Anastasova. The Suite symbolises the harmony between data and creativity in media planning.

We cordially invite you to listen to the pre-launch of Retriever Suite Movement II Allegro Moderato (our favourite), the second part of this musical work in five acts that pays tribute to quality media planning.
The full album will be released on Spotify and all other online music services on 1 September. We look forward to continuing to explore with you how creativity and precision can work together to best serve your customers

The regional French-language daily L'Avenir is putting the spotlight on Wallonia during the first half of September. A special rate card with attractive discounts around this Wallonie week has been published with the L'Avenir print and online titles in Retrievermedia.be.

For advertisers, there are several advertising opportunities with attractive offers within an editorial context. For instance, from 4 to 9 September, advertisements can be placed around themes such as mobility, energy, tourism, economic development and education, all related to Wallonia. During the week of 11 September, the special supplement "Fêtes de Wallonie" will be published. On Saturday 16 September, "Une en Wallon" can be advertised in the section.

In addition to these print specials, there are also several online propositions. Check out the "Action Wallonie 2023" rate card in retrievermedia.be.

On Thursday 19 October next, Financial Media, known for, among others, CFO Magazine for financial managers, is organising the Efficiency Boost event. The event is aimed at finance professionals striving for improvements and efficiency. Various best practices and authorities in finance will be brought together to inspire participants.

Partners can present their solutions and insights during various content sessions. Advertisers can become main sponsors of the event as a Golden Partner for € 16,500, including an ad in CFO Magazine. For € 2,500,-, it is also possible to set up a demo point at the event. All partnerships can be found at Retrievermedia.be.

Retriever offers applied training courses in addition to its extensive media database. For more than 12 years, we have organised the high-quality small-scale one-day training course "Introductie Mediaplanning" in the Netherlands. From September, this highly appreciated and popular training will also be available on the Belgian market.

During this one-day training course, all steps of the media planning process are gone through. Afterwards, participants are familiar with all factors that influence a successful media campaign.

The "Introduction to Media Planning" training course can also be taken as an in-company training course. This offers the perfect opportunity to get the whole team up to the same level of knowledge in one go. Moreover, the training can be organized at a time and location most convenient for the company.

Over the last twelve months, Golf Media has considerably expanded its digital out-of-home network at golf clubs. With the recent addition of the Royal Zoute Golf Club in Knokke, the portfolio now includes 33 golf sites. The strategically placed totems are located in the clubhouse and offer space for exclusive brand campaigns, as well as relevant content. On average, more than 110,000 impressions are generated each week.

There are currently around 80,000 golfers in Belgium. More than half of them are over 50 and 66% are men. The number of golf players in Belgium has increased by 22% since 2017. Using the entire Golf Media network for 2 weeks costs 5,889 euros. Of course, line-by-line purchases and individual use are also possible. You can find all the options at retrievermedia.be.

Var, VRT's advertising arm, has launched two new packages; One Love Package and the MNM Package. One Love is designed for adventurous music lovers in the 18-34 age group and consists of a discount when switching on a campaign on Tomorrowland One World Radio, Studio Brussel, MNM and MNM Hits channels. The special MNM Package is a weekly package from Monday to Sunday with a special 50% discount for regional advertisers.

Pasar asbl has entered into a new media partnership with Goboony, an online platform that allows individuals to rent a motorhome from a local owner in Europe. Pasar has already made a name for itself as a camping specialist sharing its know-how with its readers - through its various media channels.

Goboony's email databases fit seamlessly with Pasar's existing portfolio, allowing organisations to present their brand or destination to the community of camping enthusiasts and travellers. In collaboration with Goboony, Pasar has put together several combo deals, linking both parties' relevant newsletter databases. All information and launch offers can be found at Retrievermedia.be.

The circulation figures for 2022, or 'circulation figures declared on word of honour', have now been made available by CIM and incorporated into Retrievermedia.be. In addition, the new Press Brand Reports "2023-Stated", or 'CIM Press Brand Reports - May 2023', are included with the various titles in Retrievermedia.be. These Brand Reports also include the reach figures of the websites and apps for the period January-December 2022 (CIM Internet).

An important addition in these Brand Reports is the new category for subscriptions with varied offerings. These are subscriptions where paper and digital replica copies alternate. Previously, these subscriptions were divided between the paper and digital replica copy categories pro rata to the number of days.

Of course, you can also find the figures from the CIM Press reach study that were already published in September 2022 with the relevant titles in Retrievermedia.be.

It's the traditional summer discount period again! Many publishers and agencies have already sent their summer offers to Retrievermedia.be. Think of Roularta's summer promotions, Ads & Data's summer offer, Lijncom's summer boost, Embuild and many more. In addition, numerous summer specials will again be published. You can find all the information in the retrievermedia.be media database, on the info pages of the media channels and titles in question.

With its VIBE Data & Insights unit, RMB has developed and launched two new retargeting tools: Geoboost and Pixelboost.

Geoboost enables advanced geofencing, enabling advertisers to identify and target potential customers in specific catchment areas. This tool uses open source mapping data and increases the effectiveness of addressable TV (ATV) and online video (OLV) through precise geographic targeting.

Pixelboost, the second new service, offers retargeting possibilities through the integration of pixels. The tool enables advertisers to analyse website traffic precisely and retarget it with online video or display advertising. To maximise the reach of campaigns, RMB also offers the option of a 'lookalike' extension, identifying users on RTBF sites with a profile similar to that of visitors to the advertiser's site. After each campaign, RMB provides a detailed audience report.

In its quest to offer advertisers diversified national options, IPM has recently reintroduced the TBOO Memostick solution. This small "sticky note" can be placed on the cover of all IPM and Ads & Data newspapers. The Memostick is an attractive and practical medium, offering advertisers the opportunity to capture the attention of readers at first sight. Please visit the Retriever platform to discover all the options available.

Azerion launched new solution called 'Smart Content' on 9 May 2023. This is a smart technology that combines ads and video content. The platform contains a large video library with more than 10,000 video clips from different brands. Azerion has produced this content itself and it covers different topics in different categories.

By adding this video content, publishers can generate more revenue through the resulting traffic. With Smart Content, Azerion helps publishers find the right video content that connects with their audience, ensuring more engagement and relevance.

For all those who enjoy culinary delights, from street food to gourmet meals, from artisanal bakers to star chefs, there is Culinaire Ambiance from the publishing house Mediageuzen AG. For more than 38 years, this title has been available every month in print. However, due to the nature of the content, which is perfectly suited to online publication, it was decided to discontinue the print version.

At the same time, the publisher launched an online AI sous-chef called Lio, which allows the user to tailor the recipes to their personal preferences. All the advertising possibilities linked to this new proposal are listed on Retrievermedia.be.

RMB is launching a dedicated podcast offering with RTBF, NRJ and, through a collaboration with Azerion, Radio France. Based on a catalogue of thousands of podcasts, this offer can generate a considerable audience. 

With 14% penetration in Belgium (31% in the south of the country - Digital News Report, Reuters Institute 2022), the podcast is booming. Podcast by RMB offers two advertising options: a 'RON of podcast' pre-roll, with an availability of 4 million total impressions per month, and the possibility to add a layer of socio-demographic or intent data. Advertisers can also opt for the bespoke 'Sponsor Podcasts' offering, which is tailored to the theme of the campaign and is based on its brief. 

The cost of using the 'RON of podcast' is €25 per CPM and the cost of adding data layers is €6 per CPM for 1 criterion and €10 per CPM for 2 criteria.
In addition to the above information, Retrievermedia.be also features a study on the use and audience of podcasts published by RMB.

While Retrievermedia.be only covers product (media) news and the launch of new media channels that offer advertising opportunities, developments around IAG and AI are too important for our industry not to be covered. In addition to OpenAI's ChatGPT, there is the launch this week in of HuggingChat, an alternative open source alternative to OpenAI’s viral AI-powered chatbot ChatGPT.

Among many other applications, these language models can also write paragraphs and summarise, correct or translate texts for both professional and creative purposes. For example, they can summarise your company's history, generate a film script and much more.

Applications are being introduced into our industry right now. They are not yet perfect, but everyone can imagine that from now on, developments towards enterprise and consumer applications will follow each other at a lightning speed. Stay curious, stay critical and try them out to see how they can help or affect your business. And above all, never stop thinking! We humans are unique and original!

At the end of March, Ads & Data and IPM Advertising further developed their collaboration by launching a new national 100% magazine offer called TBOO MAGS. This offer comprises seven titles, including Standaard Weekblad and Billie for Flanders and Moustique, Paris Match and daily press supplements such as Quid (La Libre), DH Mag and Deuzio (L'Avenir) for the South.

The new proposal is in addition to their digital display and video offer. By insertion, TBOO MAGS boasts an audience of over 2.2 million readers throughout Belgium. The TBOO MAGS offer is available in different formulas with discounts ranging from 50 to 67%, and a CPM starting at €5.47!

On 15 March 2023, Ventures Media SA became the new publisher of KH Magazine. The publication was previously in the hands of Head Office NV. KH Magazine is entirely dedicated to Knokke; lifestyle, history, architecture, prominent personalities, traditions, love of modern art, nature and much more. The magazine is published three times a year and has a print run of 48,500 copies, of which 40,000 for the Dutch edition and 8,500 for the French edition. A full-page, four-colour spread costs €5,500.

Pop-Media BVBA has a number of new Pop-Impact sites where it is possible to advertise on giant canvases. In the coming year, these can be deployed in Brussels and Antwerp. Not all sites are available all year round. For example, a 450 m² canvas at Rubenslei 36 in Antwerp can be used from April to July 2023 inclusive. For a complete and up-to-date overview of all possibilities, visit Retrievermedia.be.

From this month, high schools and other participants in the Belnet R&E Federation with a subscription to Retriever can securely access the Retrievermedia.be application via Belnet. For these relationships, Retriever has set up an integration with the Belnet connectivity service.

Belnet is the preferred connectivity partner for higher education, research centres and government services. Higher education institutions can introduce their students to all BeLux media channels and have them research print, online, OOH and other media that they will use in their future media planning practice.

Never before has the climate - and everything related to it - been the subject of so much discussion, nor has it taken centre stage so forcefully. Directly or indirectly, everyone is affected by the impact of climate change. The daily weather report is a muted reminder of this development.

Advertisers with climate and environment-related products are offered a range of possibilities to link their wake-up call to this awareness. For example, RMB's METEO AUDIO offers the possibility of sponsoring the weather report on 5 radio stations. With 'All-in-One Météo', DPG Media also offers weather sponsorship opportunities on the Bel RTL, Contact and Nostalgie radio stations.

Poggio is the new name of Cycling magazine , which much earlier appeared under the name Cycling.be and even before that went through life as Cyclo Sprint. Poggio targets the cycling fan and pro cycling culture with exclusive content and inspiring stories about the sport that many adore. The magazine is published 5x a year in a circulation of 15,000 copies. The first edition with the new name Poggio is ed. 25, which will be published on 12 May next.

In addition to the existing digital networks, JCDecaux is launching a series of new digital street furniture networks in 2023. From spring 2023, the Antwerp digital network will be available with 70 digital screens. From July 2023, the networks will be completed in Charleroi (25 screens) and Lier (15 screens). The costs per screen will vary according to the city.

Roularta's Dutch-language Sport/Voetbalmagazine - and its French-language counterpart Sport/Footmagazine - will appear on paper for the last time on 15 February 2023. Sports stories that require more background will move to the sports section of Knack and Le Vif respectively. The latter two titles will thus have a more comprehensive sports section.

As of 4 April, the IPM Group's dailies are making the transition to new sizes. The dailies La Libre and La DH will now have the same sizes as L'Avenir: 207 x 292 (width x hight).

NB: Some dossiers are already changing formats in March! All data can be found in the retrievermedia.be database.

Edition Ventures, known for leading media brands such as ELLE, Marie Claire, Psychologies, Déco idées and more, has changed its name to Ventures Media. In a moving media market, the publisher is working to grow its brands in both print and digital media, and is diversifying its business in high-growth sectors such as video, social networking, mobile and data monetisation. Ventures Media says that the new identity is a statement that the company is deeply rooted in the present and firmly focused on the future.

TV News, Sudmedia’s weekly TV magazine, which appears every week as a weekend supplement to all Sudpresse dailies and on Fridays as a weekend supplement to Le Soir, has changed its formats. The new advertising format for a full page will now be 293 mm high and 214 mm wide. Advertising rates remain unchanged. The advertising sales is managed by Rossel Advertising.

Technology is penetrating all areas, including media and marketing. From February onwards, Media Marketing of the publisher Marcom World will launch 'MM Tech', a new multi-channel concept that will inform about the development of new technologies that impact on, or can impact, the media and marketing sector. At the same time, MM Tech will try to frame and explain the impact of this (r)evolution on the sector in question.

With this in mind, MM Tech has developed a weekly newsletter, also called MM Tech, which will be launched on February 2nd. It is possible to advertise on its pages from a monthly fee of 1,100 € per month. Of course, one can also insert an ad in the dedicated section on the mm.be website. From February 7, an informative networking event will also be organized monthly, after office hours, in TheMerode, a friendly social club in the center Brussels. There will are always be two speakers, accompanied by a professional moderator. Afterwards, the participants will be invited to meet for a drink and a snack to exchange experiences.

Publisher Mediahuis has made an important change to the advertising options of the regional editions of De Standaard: edition ads in De Standaard are no longer possible on Mondays. Furthermore, the formats Art 1000 (this is a 1/1 page) - Art 750 and Acc 3 are also no longer possible on weekdays in the regional editions. All formats and rates that are possible in the four regional editions of De Standaard on Tuesdays to Fridays can be found at Retrievermedia.be. Advertising sales are handled by Ads & Data.

On March 31st, the first edition of the new decoration magazine IDEAT will be published, with the subtitle 'contemporary life'. IDEAT wants to be trendy without being mainstream. Each issue will focus on design, international architecture, interior design, contemporary art, photography, fashion and city tours. IDEAT is published by Ideat Editions, in collaboration with Edition Ventures, with a print run of 20,000 copies. The price for a full page is €7,900.

Pasar vzw releases three new magazines: Pasar Wandelen, Pasar Fietsen and Pasar Camper & Kamperen. These titles appear 4 times a year (a new issue every season) in a circulation of 25,000 copies. Also new to the portfolio are 3 travel specials: Reisspecial Wandelen, Reisspecial Fietsen en Reisspecial Camper & Kamperen (replaces the Kampeergids). Pasar Camper & Kamperen is the new name of Campertijd. Pasar magazine disappears.

The e-newsletters also received a complete makeover. There are 4 Pasar newsletters: Wandelen, Fietsen, Camper & Kamperen (campers) and Camper & Kamperen (tent & caravan). Each newsletter contains a mix between domestic and foreign reports, a selection of Pasar activities, a blog post and poll/reader question. The e-newsletter ‘Uitstappen & Vakantie’ will disappear.

TractorPower, the mechanisation platform for agricultural contractors, farmers, growers and dealers, has adapted its formula. In 2023, the printed magazine stops and TractorPower will continue exclusively as a digital platform. Via the website tractorpower.eu, readers will be able to obtain quick and concise information. Publisher Galileo Print BV will continue to provide this information to the target audience via the TractorPower website and social media channels.

In 2023, the Brussels Motor Show will return to its normal appearance for the first time in two years. Cars, light commercial vehicles, two-wheelers (motorised and non-motorised), sports and competition vehicles will share the limelight at this 100th edition of the Brussels Motor Show. It will be held from 14 to 22 January 2023 inclusive at Brussels Expo, on the Heysel.

Several publishers have put together special offers, specials and packages for advertisers who want to advertise around this theme. In retrievermedia.be, you will soon find some 20 specials and offers especially focused on this 100th edition of the Brussels Motor Show!

For instance, IPM and Ads & Data are marketing the Official Salon-Guide especially for this Brussels Motor Show 2023, printed in two languages and enclosed with the newspapers L'Avenir, DH Les Sports, La Libre and the Dutch-language Nieuwsblad. In addition to this guide, the duo offers numerous other opportunities which can be found at retrievermedia.be

Produpress Advertising, with its portfolio specialising in automotive, has also put together a special package of advertising opportunities around the Brussels Motor Show. Among other things, the publisher is publishing 3 special Salon editions around the event and 2 editions 'Post Salon' after the event ends in February 2023.

Of course, Roularta also publishes several Autosalon specials in Knack and Le Vif/ L'Express, among others, as well as in the extra editions of these titles. Not forgetting the Magixx auto offer, in which advertisers enjoy a 1+1 on the Magixx Reach pack, a powerful combination of Libelle, Femmes d'aujourd'hui, Knack, Le Vif, Dag Allemaal, Humo, Soir Magazine and Ciné Télé Revue.

For a complete overview of all specials, offers and special channels offered by all publishers around this 100th edition of the Motor Show, go to retrievermedia.be

With the autonieuws.be website, the publisher Yesyes bv devotes special attention to the Motor Show every year. Previously, an annual paper edition entitled 'Het is geen salon gids' (this is not a salon guide, NDLR) was published, containing a report on the Brussels Motor Show. From this year onwards, this 'report' will take on a new form, namely videos distributed by brand on the autonieuws.be website. In addition to these videos, thematic videos will also be produced during the Motor Show, for example of car brands that will give us an in-depth look at their range of products and their engines.

This year, all the video possibilities have been exhausted. Agencies that represent car brands and are interested in video advertising for the 2024 edition of the Motor Show (BMS24), will find all the information about this advertising opportunity on retrievermedia.be.

Since last month, the online community for young parents minimi.be has been absorbed into Roularta's health sites gezondheid.be/ passionsanté.be. These sites now offer all useful information on adult and child health in one place. All articles that until recently could be found on minimi.be can be found on gezondheids.be/ passionsanté.be under the heading 'pregnancy and birth'.

Retriever Buzzwords; The latest trends, terms and tactics from the media profession: Retriever Buzzwords is the clearest overview of the most obscure marketing terms. Clearly explained. So you always stay in the loop.

The new CIM figures for October 2022 have been integrated into Retrievermedia.be. In addition to circulation and audience figures, you will also find pie charts with title profiles per title. These give you a clear overview of the audience per title, broken down by age group, region, language, social group and gender, as well as the index in relation to Belgium as a whole.

This year, there is an important difference in the universe compared to previous years: for previous publications, the age groups 13-14 and 15-24 were used. From October 2022 onwards, the variable 13-14 is no longer included and the variable 15-24 is changed to 16-24. As a result, from October 2022 onwards the total readers for the last period also relate to the age variable 16+.

In partnership with POST Luxembourg, Regie.lu (Luxembourg advertisers) and Ads & Data (Belgian advertisers) will offer POST's DirectMail solution until the end of 2023. It allows advertisers to have leaflets distributed door-to-door via the postman among some 100,000 Luxembourg households. These are all households that do not have a "No pub" sticker on their letterbox.

Besides national distribution with a total reach of 99,873 letterboxes, selective distribution in 9 Luxembourg regions is also possible. The distribution days correspond to those offered by POST Luxembourg: Monday, Tuesday, Wednesday and Thursday. Rates start at €40.51 per 1,000 copies to be distributed. All data can be found in the retrievermedia.be database.

As of issue #8, published September 8, 2022, For Girls Only! magazine published by De Deeluitgeverij has changed its name to #ByYou magazine. The accompanying website and newsletter have also been rebranded. #ByYou magazine targets children aged 8 to 14 who are interested in creative crafting instructions, tasty baking recipes, glamorous interviews with celebreties and much more. The circulation and rates remain unchanged.

Ads & Data and IPM Advertising have joined forces in 'tboo (The Belgian Online Offer) & more', a one-stop shop that advertisers and media agencies can use for their display and video campaigns. At the moment, tboo offers two digital packages and one video package with behavioural targeting. This targeting will initially focus on the following data segments: business & finance, sports fans, lifestyle, sustainability and foodies.

Advertisers can choose from a nationally balanced offer, which, with the help of behavioural data from both agencies, achieves optimal coverage within the target group of the desired data segment. The sites that are part of the project within the platform are lavenir.net, lalibre.be, parismatch.be, dhnet.be, moustique.be, Gourmandiz.dhnet.be, nieuwsblad.be, standaard.be, gva.be and hbvl.be. Together, they reach more than 6 million genuine users every month, including more than 3,500,000 people who watch the videos. In total, this generates more than 71 million views per month (Source: IPM player and Ads&Data player / January - August 2022)

In addition to the above-mentioned possibilities, two additional products are offered within the tboo collaboration: Auto Salon 2023 and the Diabetes supplement. From now on, thanks to this collaboration, advertisers will not only be able to advertise multimedia but also communicate nationally in these specials. All information is also available on Retrievermedia.be.

At the request of several international customers of retrievermedia.be, the media database for professionals has now been made fully available in English, in addition to French and Dutch. The search section and the descriptions of the more than 5,000 media listed are available to international users. This makes it convenient to create overviews and targeted selections and to be able to retrieve and process them in three languages. With this, Retriever expects to attract even more international customers to Belgian media.

Next September 27, the last edition of the Good News newspaper will be published and Mediahuis will come up with a new concept: Good News. From Oct. 4, Het Belang van Limburg will bring fun stories from the neighborhood every weekday, both online and in the newspaper.

On all days except Tuesday, the entire circulation can advertise in this positive umfeld. On Tuesdays, the Good News page in the newspaper is regionalized with all marriages from the region. Regional advertisers can also hereby advertise regionally at attractive rates on the page which on that day is divided into region edition North, East or South. All possibilities and prices can be found on retrievermedia.be.

Gondola, the RETAIL TODAY platform for retail and FMCG professionals, has been offering the possibility of placing job offers since September of this year.

The concept, which has been tested, is now consistently offered as a recruitment opportunity in the retail sector. Gondola.be reaches 125,000 unique retail professionals every month. Online, you can launch a job offer at 950 euros per insertion. In combination with the magazine, which has a circulation of 10,933 copies, the costs is 1,500 euros per insertion. This also covers the distribution of your job offer in the newsletters, which are sent to 40,000 professionals.

Kunstlaan 16, the magazine for members of the employers' organisation VKW Limburg, will continue under the name 'Good Company' from its October issue. The renewed magazine, which contains inspiring stories, interviews, articles and opinions, is published 4 times a year and reaches more than 3,900 decision-makers in SMEs and large companies in the province of Limburg. CHAPO NV takes care of the advertising.

As of this September, Ads & Data adds the title Decisão de Mediahuis Luxembourg to its portfolio. The sales house will serve as a point of contact for Belgian advertisers wishing to advertise in this Luxembourg title. Decisão is the leading business title for the Portuguese-speaking community in Luxembourg. The title is published with a circulation of 7,500 copies. The cost of a full-page four-color advertisement is 1,200 euros.