From Monday 2 September, MNM will be completely redesigned: a new logo and matching house style, a new baseline, new programmes and a broader positioning aimed at more than just young people. Concurrently, VRT's youngest radio station will be more in line with the recent makeover of the VRT family and MNM will be able to continue to evolve in the digital world.
The public broadcaster's rebranding of MNM came about in collaboration with the renowned international agency Saffron. The new house style will be seen on all platforms: VRT MAX, DAB+, Instagram, etc. The new logo stands out for its bright colours and rounded shapes, an inflated ‘M’ making it instantly recognisable.
The new look and listen is accompanied by a replacement of the iconic ‘Music and more’ baseline with ‘Make Life Sing’. The aim, after all, is to make listeners' lives a little better, more fun and joyful every day while broadcasting the biggest hits and a mix of entertainment and everyone's small and big stories. That is what the revamped morning and evening programmes will help ensure. In De MNM Ochtendshow, Sander Gillis, Maureen Vanherberghen and Imane Boudadi take the lead; in the evening, Kawtar Ehlalouch welcomes everyone to Club Kawtar. Except on Fridays, when Manu Van Acker and Charlotte Sieben animate De Vrijdag is van Ons.
Finally, MNM also teems with new initiatives. For instance, during the expensive month of September, a lot of listeners' (school, dorm, sports club and other) bills will be paid for a fortnight.
