Transfer launches on the radio market with brand new offer

Transfer radio offer

Transfer, the thematic advertising saleshouse, is looking to capture 10% of the radio market and is therefore launching a new radio offer. In cooperation with Mediabrouwers, the saleshouse is rolling out a network of some 30 regional and independent radio broadcasters in northern Belgium from April onwards. In doing so, Transfer is strengthening and diversifying its TV, digital and cinema offerings with radio.

The saleshouse is joining forces within its network to forge three coherent advertising packages - bronze, silver and gold - which vary in number of spots per week and cost, with discounts for collegiate, government, non-profit and humanitarian organisations. For all channels together, this is done according to the 'one-stop buying' principle. Those wishing to proceed individually should contact the channel in question.

Advertising recruitment for some of these channels was previously in the hands of IPM Group.

All relevant Transfer information is provided on Retrievermedia.be, including a map with the total coverage for all FM frequencies. You can also click through to the individual stations to obtain all available rate information at station level.

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Mark Daemen
Director Strategy, Innovation and Partnerships at Roularta Media Group
In three words: curious - witty - (self-)relativising
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I don't ;-) My portion of caffeine comes from Pepsi and Coca-Cola Zeroes.

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