To better serve the Luxembourg market, Paperjam has introduced a bilingual strategy on July 8. Content is now available in both French and English, online and in newsletters, aiming to reach a broad audience in Luxembourg and surrounding regions. Since 2023, Delano.lu has been the voice of Luxembourg’s financial and expat communities, and it continues to develop as an essential platform within the Paperjam+Delano ecosystem, offering insights into politics, finance, business, community, and lifestyle.
As a result of these changes, the Delano magazine will cease to exist as an independent publication from the beginning of 2025 onwards. Key sections such as the Investors Guide and Expat Guide will be integrated into Paperjam as regular supplements. The English editorial team will continue covering financial news as part of the bilingual strategy. Interviews and conversations will appear in their original language in the print edition to preserve authenticity and provide a genuine reading experience.
The Paperjam+Delano Business Club will be relaunched as the Paperjam Club, and the renewed business guide will be named Paperjam Bible. Paperjam Next, a platform dedicated to social media, will distribute content via TikTok and Instagram to reach a young professional audience.
