First-party data

First-party data

First-party data is information that a company collects directly from its customers. This can occur when people visit the website, use the app, make a purchase, or fill out surveys. This data can include name and address information, purchase history, website activity, or customer interests. This information can help the company better understand its customers and approach them more personally.

An example of using first-party data in media is showing targeted advertisements that align with the interests of the audience. This results in more relevant ads and a better user experience.

However, it is crucial to comply with privacy legislation such as GDPR when collecting and using first-party data. This legislation imposes stricter rules on data collection and usage. As a result, companies now have a greater responsibility to handle customer data carefully and protect customer privacy.