Geofencing can be used to create a virtual perimeter for a geographic area or location. As soon as a person enters that particular area his/her mobile phone signal can be detected. Based on this a marketer can decide to show him/her a targeted ad or personal message. This gives marketers the option to show their ads or content exclusively to consumers who meet certain location requirements.

Geofencing

The latest trends, terms and tactics from the media industry; Retriever Buzzwords is a clear-cut overview of the most ambiguous terminology, made crystal clear.

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Director Strategy, Innovation and Partnerships

It’s the people who make the difference. For the client, they provide that little extra effort or set that little extra something that makes a campaign more surprising or relevant. So come and meet the people who make the media business so unique!

Ce sont les gens qui font la différence. Pour le client, ils fournissent ce petit effort supplémentaire ou règlent ce petit truc en plus qui font qu’une campagne sera communiquée de façon plus surprenante ou pertinente. Venez donc faire connaissance ici avec les gens qui rendent le métier du média tellement unique !

Mensen maken het verschil. Zij gaan net dat stapje verder voor de klant of regelen net dat beetje extra waardoor campagnes verrassender of relevanter gecommuniceerd kunnen worden. Kom hier eens kennismaken met de mensen in de media die het vak zo speciaal maken!