OTT (Over The Top Content)

A way of providing television content without the need for a regular television subscription, in other words, cable-free interactive television.

Examples of OTT: Netflix is an OTT service. HBO Now is an example of a paid TV channel (HBO) that offers OTT.

More and more media companies are trying to occupy a position in the OTT landscape. For example, TMG has entered into a strategic partnership with Talpa to provide OTT services, starting with a sport and news channel in 2017. AT&T acquired content company Time Warner for 80 billion dollars at the end of October 2016. Time Warner is, among others, the company behind CNN, HBO and film producer Warner Bros. Online video companies like YouTube, Vimeo and AOL are also trying to play a part in the new OTT landscape.