Persona

Persona

A persona is a fictional character that represents a real customer type. The persona is described in detail, including name, age, work, living situation, and hobbies.

The description of a persona is created based on (research into) customer profiles.

These profiles can be built from information such as socio-demographic data obtained from audience research. Very specific profile information can also be gathered, such as the interests of the target audience, by analyzing internet behavior through cookies. The more accurate the profiles are, the more precisely the persona can be described, and the more effectively it can be used by publishers and advertisers.

Personas for publishers: By tailoring your content to personas, you can better respond to the needs of your readers or consumers.

Personas for advertisers: Personas help advertisers understand what the emotional triggers are for their customers or the causes of certain behaviors. These insights are crucial when determining the right media strategy and assessing the relevance of a medium for an advertising campaign.