A software platform that allows publishers to organize and offer their available ad space to ad exchanges (via RTB).

Supply-side platforms are used by online publishers

 to sell banner impressions, which they can deliver to advertisers within their portfolio, at the most favorable (highest) possible price on the ad exchange. SSPs represent the part of the programmatic buying process on the publisher's side. On the advertiser's side, DSPs are used to purchase these impressions at the most favorable (lowest) possible price on the ad exchange. Both DSPs and SSPs provide an interface to organize activities on the ad exchanges.

 include AppNexus and Google DoubleClick for Publishers.

SSP (Supply-side platform)

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It’s the people who make the difference. For the client, they provide that little extra effort or set that little extra something that makes a campaign more surprising or relevant. So come and meet the people who make the media business so unique!

Ce sont les gens qui font la différence. Pour le client, ils fournissent ce petit effort supplémentaire ou règlent ce petit truc en plus qui font qu’une campagne sera communiquée de façon plus surprenante ou pertinente. Venez donc faire connaissance ici avec les gens qui rendent le métier du média tellement unique !

Mensen maken het verschil. Zij gaan net dat stapje verder voor de klant of regelen net dat beetje extra waardoor campagnes verrassender of relevanter gecommuniceerd kunnen worden. Kom hier eens kennismaken met de mensen in de media die het vak zo speciaal maken!