Meet the professionals…
It’s the people who make the difference. For the client, they provide that little extra effort or set that little extra something that makes a campaign more surprising or relevant. So come and meet the people who make the media business so unique!
Image of Ite Bal

Ite Bal

Insights & Communication Coordinator
In three words: Creative – Caring – Loyal
cup of coffee
Decaf! Two years ago, I quit caffeine because it kept me from sleeping. But I couldn’t give up the taste and comfort of coffee… Same ritual, fewer heart palpitations.
This interview has been translated, the original language is: Dutch

Short introduction

What are you proud of?
I’m proud of the fact that once I set my mind to something, I go all in. I’m one of those people with a thousand hobbies. Every few months, I dive into something new. And once the idea takes hold, I don’t let go. I gather all the materials, spend every evening watching YouTube tutorials, and completely make it my own. What makes me proud is that I don’t give up easily and I do whatever it takes to teach myself something, as long as I truly believe in it. When I commit, I commit fully. Can’t wait to see what my next ‘obsession’ will be!
In your free time, what do you like to do most?
Being happily at home and truly unwinding. Since the Covid period, I’ve realised I’m someone who recharges best at home, away from too much stimulation. So just give me a book in the garden, a creative project — or simply the joy of doing nothing at all.
Did you know that I…
... I was originally a twin during my mom’s pregnancy? Sadly, the other baby was lost early on.
Where would you go in a time machine and with whom/why?
There are so many moments I could choose… But if I’m being realistic: since I’m in the middle of home renovations, I’d most like to fast-forward to the moment our house is finally finished (even if that’s not too far off anymore). That alone would take a huge weight off my shoulders. And honestly, I can’t wait to come home, do absolutely nothing, and just enjoy my own space.

Ite's Recommendations

What is your favourite movie?
It might sound strange, because I’m usually not into romantic films. Give me mystery, murder, detectives... and yet, The Holiday has been my favourite movie since I was a teenager. It’s on my list every Christmas, and I always look forward to watching it. To the point that I know several lines by heart and say them out loud during the film (apologies in advance to anyone watching it with me)!
What book would you recommend?
Just a little shout-out to a colleague of mine who recently published her first book: Shadow Song by Eline Hereygers. Definitely worth a quick Google — and if you’re into fantasy romance, give it a read!
Can you recommend a good restaurant?
For the food lovers among us visiting Antwerp, Jerom and Materia are hands-down my favourites. Highly recommended!
Do you have another cool tip for us?
Why not look up some one-pot meals? They're life-changing and there’s barely any washing up ;-)

Last but not least

What is your favourite quote?
I was just talking to someone about this the other day — I’m the kind of person who often reassures herself with “everything always works out.” And this well-known quote fits me perfectly: "Everything will be okay in the end. If it's not okay, it's not the end."
Who would you like to see in this section?
Any one of my colleagues at Transfer Media!
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