Meet the professionals…
It’s the people who make the difference. For the client, they provide that little extra effort or set that little extra something that makes a campaign more surprising or relevant. So come and meet the people who make the media business so unique!
Image of Mark Daemen

Mark Daemen

Director Strategy, Innovation and Partnerships
In three words: curious - witty - (self-)relativising
cup of coffee
I don't ;-) My portion of caffeine comes from Pepsi and Coca-Cola Zeroes.
This interview has been translated, the original language is: Dutch

Short introduction

What are you proud of?
That it always happens with the best of intentions. In the media since 30 years, as a husband since 25 years, and as a father since 19 and 22 years.
In your free time, what do you like to do most?
Let my mind wander. This can be done by going for a walk, cooking, reading a magazine or a book, going to a ballet performance, ... And on Sunday evenings, watch the NFL (American football) on television.
Did you know that I…
with a small partnership team, we are fully engaged in partner discussions on how brands can collaborate with our Mijn Magazines / Mes Magazines app. All our content from all our brands/communities in one place. Gives a lot of inspiration and energy.
Where would you go in a time machine and with whom/why?
In our field Armand Morgensztern. The man who put the beta score for memorisation of advertising campaigns in the various media on the map. That remains a timeless classic. I wonder if it's also great to have a coffee or a Zero with him...

Mark's Recommendations

What is your favourite movie?
Lost in Translation. Aren't we all
What book would you recommend?
Once, in my twenties, I decided after reading Donna Tartt's The Secret History that no better book would be written. It's probably best I don't reread it.
Can you recommend a good restaurant?
In my hometown Ghent I love Martino. The inventors of the sandwich, but now simply a restaurant with very tasty classics like steak
Do you have another cool tip for us?
Try to answer 'yes' to as many things as possible.

Last but not least

What is your favourite quote?
I love it when a plan comes together - Hannibal Smith - The A-Team
Who would you like to see in this section?
Koenraad Deridder, the top man of the CIM's Joint Industry Committee on media research. The guide who will lead our media research into a bright local future.
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