New for Belgian media planners: media maps with resident profiles

The retrievermedia.be media database has linked a map layer with all socio-demographic data from Statbel, the Belgian statistics office, in addition to all media in Belgium and Luxembourg. Media planners can thus not only give a good overview of all regional media distributions in their proposal, but also see what the population structure looks like in the catchment area of their customer, i.e. how large the potential reach is in a certain target group.