Meet the professionals…
It’s the people who make the difference. For the client, they provide that little extra effort or set that little extra something that makes a campaign more surprising or relevant. So come and meet the people who make the media business so unique!
Image of Ludovic de Barrau

Ludovic de Barrau

Sales Director
at PUB
In three words: Enthusiastic, honest, optimistic
cup of coffee
Ristretto, just like in Italy
This interview has been translated, the original language is: French

Short introduction

What are you proud of?
Marie and Camille, my two daughters, of course.
In your free time, what do you like to do most?
I walk. Return to a slow pace, take the time to observe, not be connected to any device. In short, free my mind, and just enjoy.
Did you know that I…
I was lucky enough, in 2022, to walk from Martigny in Switzerland to Rome. A 7 week-journey along the Via Francigena. Total disconnection, wonderful encounters, and landscapes you only discover by walking. A daily delight.
Where would you go in a time machine and with whom/why?
I'm fascinated by accounts of polar expeditions. So I would go back to the beginning of the 20th century and accompany Amundsen, Scott, Shackleton, Charcot or Gerlache on their Antarctic explorations.

Ludovic's Recommendations

What is your favourite movie?
I hesitate between all of Quentin Tarantino's films and all those of the Coen brothers. So I choose both. True, that's a lot of movies, but what a blast!
What book would you recommend?
An atlas. The best way to travel from the comfort of your living room.
Can you recommend a good restaurant?
'La Tantina de la Playa', in Bidart, not far from Biarritz. You will forget the distance as you discover the setting (facing the ocean, above a surfing beach), and sample a fabulous Basque cuisine. Change of scenery guaranteed.
Do you have another cool tip for us?
When I go to Mechelen, I like to have lunch at De Vleeshalle. That is thanks to Anne Borghers, a former colleague and now a great friend of mine, who always has excellent advice, and not only about restaurants.

Last but not least

Who would you like to see in this section?
Over the last few months, I've had the opportunity to carry out an assignment for CIM. It was an opportunity to work with Koenraad Deridder, whom I've known for a long time without ever having worked together. Above and beyond his impressive expertise, I really appreciated the way he brings people together, finds solutions and always sees the glass as half full. I already knew that, but now I had it confirmed: Koenraad is a man of great professional and human qualities.
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